Birmingham is located at the heart of England in the United Kingdom. Birmingham city is the UK's second city. Birmingham has established itself as one of the top destinations in Europe in leisure, entertainment, business, shopping, industry and sport. The new Birmingham Bullring shopping centre is Europe's largest shopping centre.

Birmingham has a large number of tourist attractions to offer. Birmingham displays some of the finest pieces of contemporary furniture, glass, jewellery, metalwork and ceramics. Aston Hall, which was built by Sir Thomas Holte in 1618, is one of England's great country houses. Aston Transport Museum has a huge range of commercial vehicles on show. The Ikon Gallery is a well known art gallery for new art. The other main attractions include Dudley Zoo, Hagley Hall, Botanical Gardens, Perrot's Folly and National Sea Life Centre.