Ningbo is located in the middle of the coastline of Mainland China. It lies to the south of the populous Yangtze River delta and faces the East China Sea to the east. It is a beautiful port city with rich cultural heritage and abundant resource.

Ningbo offers a wide range of cultural and recreational facilities that blend an impressive history with the style of a highly advanced contemporary city. It is the birthplace of the "Neolithic Hemudu Culture" dating back 7,000 years. As a city of rich historical heritage and scenic beauty, Ningbo also possesses abundant natural resources, locally producing a range of famous natural products as well as new technology-based products. It has a distinguished tradition for cultural festivals and international trade conferences.