Ballarat is Victoria's largest inland city. Today Ballarat is a major industry city with well known companies such as Mars Confectionery, McCains Foods, Bendix Mintex, Timken and Selkirk Bricks all established in Ballarat. Some of the area's primary industries include, gold, clay, potatoes, wool and meat.

Ballarat is easily accessible by road, rail and has an airport. It has a strong service and tourism base with attractions like Ballarat Fine Art Gallery, Sovereign Hill, Montrose Cottage and Eureka Stockade allowing the visitor to experience great trip.